Deni-Deni represents British heritage at its best, traditional craft skills, a great work ethic and genuine care for our customers and staff. From day one, founder Denise Pearson decided that the business would not just be about her, it would have a personal identity and would live longer than her years. Unique in our knowledge of diverse techniques, materials, and products, proud of our can-do attitude and ability to solve problems, we are proud to say we are team Deni-Deni.

Founded in 2005, Deni-Deni started life in a small room within a car body repair shop in Bury, Lancashire. One sewing machine, a skiver, cutting block, cutting table, ironing board, and a kettle perched on top of map drawers used for patterns.

In 2006 the company expanded to larger premises in an area which had once been a thriving shoe-making community. Surrounded by hills at every turn and lakes over yonder side, Deni-Deni lives next to St Peters church; we know our neighbours by name and are part of our community.

Now a second generation family firm, Deni-Deni nurtures the continuity and development of its knowledge. Supporting apprenticeships we look to a future of constant growth and expansion.

Deni-Deni is not a factory but rather an extremely well-equipped, compact workshop of around two thousand square feet. Our tools and machinery are an eclectic mix of old and new. We have a good selection of sewing machines which each have their unique role, a splitting machine, skiving machines, clickers, blocking machines, fusing press…

We are uncompromising in our work and with our materials. We use the best of everything, our threads, needles, brass dies, core materials and zips. We are mindful of origin, will always source local before expanding our search, and put quality and provenance before price.

Deni-Deni holds an enviable portfolio of clients that includes some of the most distinguished private individuals and respected international fashion and interior design houses. Our work has a global reach with testaments we hold very dear.