Denise Pearson

Having started making luxury leather goods over thirty-five years ago Denise’s knowledge in her craft is without question. Denise’s role within the company has evolved significantly since she first set up on her own. With her two children Aden and Hannah now working alongside her, Denise concentrates her time on the more challenging projects while continuing to mentor her team and leading the company forward.

“ I’m a bit pernickety, which is perfect for our work, it means the bar is high. Tough for everyone who works for me, though… ”


Denise Pearson was born in Newcastle upon Tyne, and when she was little Denise and her parents, Pauline and Reg emigrated to New Zealand. After a while, they returned home to live next to her Grandma who had been a tailoress. Her Grandma taught Denise how to play cards, make cakes and be patient with her needlework.

Denise's favourite subjects were art & needlework at school. Awarded needlewoman of the year aged 15, she went on to Sunderland Polytechnic & completed her Art Foundation. From there, Denise studied leather goods design & manufacture at the Cordwainers College & was the first of her peers to receive the Worshipful Company of Cordwainers Gold Medal.

Although Denise had always wanted to have her own business, it took many years before the time was right. She took time out to be at home with her children Aden and Hannah and waited until they settled in high school before becoming self-employed. She had no idea that one day they would both join her in years to come.

When you read her list of distinguished clientele, it highlights just how exceptional Denise's work is. From catwalk shows for Topshop Unique to clutch bags for the Royal Household her skillset has set her apart, and she is respected by fashion and interiors designers alike.

Now a family business since Hannah and Aden joined the company the future for the company now has a different meaning with a much bigger picture. Denise created the business to enable her to do the work she loved; she is now not only their mother but their employer.

Denise has created a very personal space at the Deni-Deni studio with a caring ethos, for the team and their clients. The family dogs share the office, cups and saucers sit in cupboards and drawings hang on walls. Many customers remain good friends, and at the end of the day, it’s the people who matter more to her than the pennies.