Having started making luxury leather goods over forty years ago, Denise's knowledge of her craft is without question. She continues developing her skills and passionately embraces her business and its future.

"I can be a bit pernickety, which is perfect for our work. It means the bar is high. I also enjoy helping people, which is great for our customers and my team's development."
Denise Pearson
Founder, Deni Deni
Meet Denise childhood photo


Denise Pearson was born in Newcastle upon Tyne, England. When she was little, Denise and her parents emigrated to New Zealand. They returned to the North East to live next to her Grandma, who had been a tailoress and taught Denise to be patient with her needlework.

School years

Denise's favourite subjects were art & needlework at school. Awarded needlewoman of the year aged 15, she went on to Sunderland Polytechnic & completed her Art Foundation. From there, Denise studied leather goods design & manufacture at the prestigious Cordwainers College, London & was the first of her peers to receive the Worshipful Company of Cordwainers Gold Medal.

Meet Denise a secret gem

A Secret Gem

When you read her list of distinguished clientele, it highlights just how exceptional Denise's work is. From catwalk shows for Erdem to clutch bags for the Royal Household, her skillset has set her apart. Fashion and interior designers consider her one of the best in her field, and Denise is proud to share her knowledge with future generations.