Future Leathercraft Talent Stitch Their Way to Success At Deni-Deni Academy
Twelve Year 9 pupils from The Valley Leadership Academy have become the first 14-year-olds in the UK to begin studying the SEG Level 1 Award in Fashion and Textiles through the newly established Deni-Deni Academy. The pioneering programme has already opened the door to a world of craftsmanship, creativity and opportunity, giving pupils a unique insight into the leather and footwear industry while equipping them with practical skills and accredited training that could shape future careers.
The pupils’ first project saw them transform simple notebooks into beautifully hand-finished leatherbound workbooks, mastering folding and gluing, safe cutting technique and professional finishing methods. Building on these skills, pupils created handcrafted leather keyrings, first priming the leather and then using traditional hand-stitching methods and installing clasps to produce functional pieces. They then progressed to producing leather sunglasses cases, introducing advanced techniques such as leather lining, pressing, accurate assembly and the installation of press studs. Each project encouraged creativity and concentration, while helping pupils understand the importance of precision and craftsmanship in producing a high-quality finished item.
Alongside practical skills, pupils engaged in a range of demanding theoretical sessions designed to deepen their understanding of the leather industry, from raw material sourcing through to finished products. Through mini masterclasses with Denise, pupils expanded their knowledge of leather types, their origins and the processes involved in transforming raw hides into usable materials. They took part in detailed observation and analysis activities, examining a variety of leather samples and developing their ability to identify differences in colour, texture, thickness and finish. They explored how these characteristics relate to the type of animal hide used and how different leathers are selected depending on their intended purpose and application. These sessions prompted discussions around the common myths and misconceptions surrounding the leather industry, helping pupils develop a balanced understanding of modern leather production and the responsibilities of manufacturers.
Through video messages and virtual tannery tours, pupils were able to see the leather production process in action. They explored the differences between micro-tanneries such as Cotmarsh Tannery and large-scale operations such as Muirhead – the most sustainable eco tannery in the world. A highlight of the course was a Teams session with Jonathan from the Scottish Leather Group, where pupils gained insight into the scale of production required to supply prestigious, high-end clients and global markets. These sessions demonstrated the importance of traceability, ethical sourcing and transparency within the leather industry.
“I have really enjoyed creating something from start to finish and learning new techniques so quickly. Denise is incredibly skilled and knowledgeable, but her teaching style makes everything feel straightforward and achievable.
“I also think the sessions have helped me to become more confident. At first, I was nervous and worried that I wouldn’t be able to do it, but I am proud of how much I have achieved. My confidence has grown already and I now feel comfortable asking and answering questions, which is something I normally find difficult.”
Ella Fletcher spoke proudly about her personal achievements during the course, adding:
“I am most proud of the keychain I made because I found the hand stitching quite challenging. However, with Denise’s support and encouragement, I was able to complete my creation to a very good standard. At times, I can doubt my own abilities, but the atmosphere at the Academy is so welcoming and supportive that it gave me the confidence to persevere and finish my project. Looking back, I am really proud of what I achieved.”
She also praised the theory sessions, explaining that learning about leather production from beginning to end had given her a much greater appreciation of the industry and the teamwork involved in bringing products to life.
Harriet Dixon highlighted the wider opportunities the programme had created, saying:
“I have really enjoyed the first sessions at the Deni-Deni Academy. Denise’s story is truly inspiring, and we all feel very privileged that she is investing her time, knowledge, money and experience in us. She has also introduced us to leaders in the industry such as people from Muirhead, Scottish Leather and Cotmarsh Tannery, which has been fantastic for our career pathway knowledge.
“As a keen horse rider, I already knew a little about leather, but in such a short space of time I have learned so much more. The theory sessions have been engaging and interactive, while the practical workshops have allowed us to apply what we’ve learned. It has also been lovely to work with different girls from across our school. We have already built strong relationships and a real sense of teamwork and support for one another.”
Leonie Ford-Miah, parent of Year 9 pupil Sienna, who is participating in the programme, said:
“Deni Deni Academy has provided a unique and invaluable experience for Sienna. She has enjoyed meeting Denise and learning about her journey, her passion for quality and laser-sharp focus on her specialism. Growing up, Sienna had ambition to go to Central Saint Martins to study fashion but was once told not many people succeed commercially, which put her off. This programme has reignited the idea, showing a different facet to the industry right here on our doorstep.
“My first teenage Saturday job was in a shoe factory for John Lord in Waterfoot – he was patient, educative and supportive. I am pleased local business owners like Denise are still putting time aside for the next generation so they don’t just read about our manufacturing past in a museum, but can learn, make and realise earning potential for the future. These skills fuel curiosity and open their minds to numerous career pathways.”
As the course progresses, pupils will move on to explore footwear design, where they will learn how to make their own Converse-style trainer, hear from leading employers and industry experts, and gain further insight into apprenticeships and future educational pathways. This is particularly significant due to the rich manufacturing heritage of the Rossendale Valley, where footwear production was once central to the local economy. By choosing a specialist footwear module as part of the qualification, pupils will be introduced to skills that not only reflect the region’s proud industrial past but also address the growing demand for skilled craftspeople within the UK’s manufacturing sector.
Denise Pearson, owner of bespoke leather goods business Deni-Deni and founder of the Deni-Deni Academy, spoke of her pride for the Year 9 pupils, saying:
“The transformation in this group has been remarkable. Pupils from different friendship groups and backgrounds have come together through a shared passion for learning and creating, forming a supportive and collaborative team. With every project, their confidence has grown and they have become more willing to ask questions, share ideas and challenge themselves. Seeing pupils who were initially hesitant become such enthusiastic learners – even volunteering their own time during the school holidays to continue developing their skills – has been incredibly special.”
“The true impact of this programme is perhaps best illustrated by one pupil who, after just two sessions, asked whether she could return after the course had finished to learn how to personalise and alter her own clothing. Inspired by conversations around sustainability and individuality, she wanted to move away from fast fashion and create bespoke garments that reflected her own style. It was a proud moment that perfectly captured the Academy’s ambition to encourage creative confidence and inspire the next generation of craftspeople.”